Course curriculum

    1. About This Mini Course

    1. The ROI Mindset: Understanding Ad Profitability

    1. Target Like A Pro: Advanced Audience Segmentation

    1. Creating Irresistible Ad Creative

    1. Conversion Tracking: The Missing Link In Your Ad Strategy

    1. Mastering the Facebook & Instagram Algorithm

About this course

  • $49.00
  • 12 lessons
  • 1.5 hours of video content

About This Course

This mini course is an excellent resource for busy professionals, entrepreneurs, or marketers who have launched ads on Facebook or Instagram, but have faced challenges with creating highly engaged or profitable ad campaigns. In this course, I'll review 10+ secrets that only Facebook and Instagram Ad experts know that will instantly increase your knowledge of how to build profitable, reliable campaigns.

  • Instructional Videos

    Video training with modules on: Setting up in Ads Manager, Using the Tools Menu in Ads Manager, Setting up your tracking pixel, Traffic ad creation walk-through, connecting your campaign with Google Analytics and special tracking links.

  • Downloadable PDF Guide

    Free PDF Guide Facebook & Instagram Secrets Only The Experts Know with supplemental worksheets.

  • Printable Worksheets

    Bonus worksheets and refreshers on key metrics to focus on as you evaluate the results of your campaign.

Your Instructor

Sonja Crystal Williams

Sonja Crystal Williams

Social Media & Digital Marketing Trainer

Hi, I'm Sonja Crystal Williams. A digital marketing agency owner with 15+ years experience serving government agency, corporate, and small business clients. I lead a boutique digital marketing agency based in Atlanta, Georgia. As a certified digital marketing expert, my courses are designed to serve professionals across all experience levels.

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Business Owners, Busy Professionals, and Marketers Just Like You

Are Benefitting From The Techniques Used In This Course To Increase Lead Gen + Sales!